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Sugar Addiction

Most addictive substances stimulate increased Dopamine release, a 'reward' neurotransmitter. Over time, habituation can occur, and to achieve the same level or sensation of reward, an increasing stimulus is needed. In both animals and humans, the evidence in the literature shows substantial parallels and overlap between drugs of abuse, and sugar intake, from the standpoint of brain neurochemistry as well as behaviour (DiNicolantonio, J.J et al., 2017).

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